Congratulations on starting a non-profit and giving back to the world! What are some of the the components your non-profit website should have?
A home page with a warm and friendly design
First impression matters most they say. How many times have you been stuck on a book or even a website you were never initially interested in because of their simple and elegant design? Definitely a lot. It is imperative your non-profit website is properly portrayed using a welcoming and irrefutably attractive design.
Navigable and readable
The ease of navigation of your site and how readable your contents are goes a long way in the conversion of prospects to donors or members. Find and implement a suitable layout that will facilitate easy reading of your content. If your fail to communicate due to poor readability of your content, you have failed at your primary objective.
A well-crafted website copy
There is no better channel to sway prospects than a well and purposefully written website copy. This will tell your story in its best vision, paint a picture of your vision to your target audience and finally compel them to support and be a part of the mission to be accomplished. A well-crafted copy will tell your story to the world in a way they’ll perfectly understand.
Employ visual aid
The use of the right visual aids like pictures and videos will explain better and will show, rather than tell your goals, mission and what you stand for. Seeing is believing. Most people are better convinced by what they see. This element of persuasion has been tested and proven to be highly effective.
Blog posts and articles
Let your target audience know your organization and its goals better by putting them into writing. Articles and blog post solely aimed at educating the world about your non-profit organization, the problem you’re out to solve, be it a disease, poverty or even the provision of education where it’s lacking will show the extent of your eagerness and dedication to the proposed cause.
Call to action
After ensuring your audience understand the efficacy of your mission and why they need to partner with you, you the challenge them with a call to action. This is designed to stir them up to join your cause. Without a call to action, every persuasion you’ve made will all be to no avail and every almost converted prospect will all be lost
A bright and noticeable donate button
This as to be as clear as possible as it determines how much return you’ll get on your campaigns. After your non-profit website visitors have decided to come on board with your campaign, they’ll want to donate to your cause. On occasions where a channel to donate is not functional or even bold enough to find on your website, donors will be turned off and will eventually leave with their free will offerings. This will ultimately make a ruin of your whole effort and time.