Google AdWords is a Google advertising system in which advertisers bid on keywords in connection to their businesses. Google makes money from these searches as advertisers have to pay for these clicks. Over 95% of Google’s annual revenue of $60 billion comes from Google AdWords. Almost 1 million businesses use this form of advertisement, according to the facts.
Like many business owners, the idea of online advertising is considered frustrating and terrifying. But, if you do it right, services like Google AdWords could transform your business.
Google Adwords is a pay-per-click (PPC) advertising platform. It offers two basic platforms for advertisers to reach their consumers; through the Google Search Network and through the Google Display Network.
In simpler words, you can pick some keywords that a searcher might use on Google. Then, the advertisers will create an advert that will appear on the SERP based on those keywords. Although, it may be possible that rival companies are going to bid for the same search term.
The more you pay for your ad, the more likely your advertisement will appear in the search results. This is why paid search is often referred to as PPC, which stands for Pay-Per-Click.
Although the highest bid is considered to determine how high an ad appears up the SERP, it also depends on the Google ‘Ad Rank’.
Ad Rank is a metric system through which Google determines the order in which paid search ads are displayed on the SERP. Search engine results pages (SERP) are web pages in result of what a user searches, while using a search engine, such as Google.
Ad Ranks is one of the main reason why your business should use Google Ads to attract traffic. Ad Ranks uses an algorithm to determine the order of advertisement on a search engine results page. So in the end, the highest bidder doesn’t necessarily receive the highest ad rank.
SERPs usually has two types of result content; the organic results and paid results. Organic results are lists of web pages appearing according to the search engine’s algorithm. Compared to organic results, an advertiser pays to have their paid result displayed on a search page. Such results are a part of Google AdWords.
Knowing the costs and margins of your products can really help AdWords to get your money’s worth, often boasting a ROI in the hundreds of percentage points. ROI generally means return on an investment. For example, for every $100 a business spends on the ads, it would make $330.40 back.
Furthermore, out of every $3 spent on online advertising, Google gets $1. This is how, advertising is still their single greatest source of revenue.
According to many search engines such as Google, Ipsos MediaCT and Purchase, 4 in every 5 consumers use search engines to dig out information about products and services. Therefore, Google AdWords constantly provides your business with a platform to enhance brand awareness and recognition.
The PPC system also allows for multiple keywords to be targeted at once. The demographics are segmented by age, gender, parent status and household income level alongside specific device use e.g. mobile, tablets or computers. Google Ads can therefore guarantee that your business is targeting the right people, in the right place at the right time.
Googles Ads also produces results faster than SEO. Depending on your budget, keywords, targeting and optimization, Google Ads can bring forth instantaneous results.
Through its Search Term Report, which is one of the handiest functions of Google Ads, you are able to pick out keywords that are driving traffic to your website.
Therefore, even though Google AdWord seems complex, it could help achieve the maximum result on paid search. Make sure you understand all the facts before spending any money with Google AdWords.
Meet the Author: Maryam Rimsha
Creative Writer
Maryam Rimsha is passionate about creative writing. In her free time, she likes reading and writing poetry. She recently graduated with a bachelor’s in English Language And Literature. She likes to learn everything and doesn’t believe in sticking to just one profession or skill, instead she likes to be constantly learning new things.