How Long Are Customers Staying On Your Website?

What is a Bounce Rate?

In the era of digital marketing, we sometimes tend to miss the advanced terminologies which are being introduced every day. Bounce Rate is among one of the phenomena which are less known to people. So, what is a Bounce Rate? A bounce rate is the percentage of users that come to your website and bounce back instantly. It is basically a term used in web traffic analysis that serves its purpose to monitor the usage of your website. It shows the number of ‘guests’ who visited and left without roaming around your website. Below are some frequently asked questions about bounce rate.

Is Bounce Rate Good or Bad for your Website?

The answer to that question is it  really depends. Bounce Rate might work for specific websites and not for the others. For example, a website of weather forecast has a single landing page in general but is serving its purpose. Hence, in this case, bounce rate works for them. Whereas, it might be a drawback for a well SEO website because it is providing all the required details on one page. The user might click and find what he was looking for and leave, but that will induce the bounce rate. This may indicate your website as a poor business model and can create issues in search engine optimization.

Is Bounce Rate associated with the duration?

No, bounce rate is not associated with the time of usage. A user might click on a page and leave immediately due to advertisements, e-mail addresses or irrelevant information. On the other hand, a user who is wrapped up in heaps of tasks, might open a website and leave it there for a good time without even using it. In both cases, the website will get a bounce rate.

How can you track bounce rate for your website?

The simplest and easiest way is to use a tool like Google Analytics. It helps you track your bounce rate by your source, by your medium, by your location, by the browser, by landing page and many other options. By Google Analytics, it is easy to keep an eye on the statistics of the website traffic.

What is the range of a good or bad bounce rate?

Keeping in mind the context of your website, the range may vary in the category of good or bad. A good bounce rate for a retail website is usually between twenty to forty percent. For a single landing page, seventy to ninety percent can be a good bounce rate. For a portal website, that requires a log-in process like Gmail, a good bounce rate is slightly between ten to thirty percent. For the content-type website, usually, the bounce rate is forty to sixty percent. For lead generation website, the metrics of bounce rate is between thirty to fifty percent.

Do you ever wonder that why common websites require log in to show the information? Well, that is to engage the user and reduce the bounce rate for the website. In general, we may say the higher the bounce rate is, the worse it gets for a website. One must observe and learn to improve the problems which give rise to a higher bounce rate.

What are the reasons for a higher bounce rate?

There are many reasons that might affect your web traffic. It may include slow load time, inaccurate information or titles, unnecessary ads and un-mobile friendly page. User might also bounce back if the information provided is irrelevant to the search tag mentioned in your title. Search tags can possibly enhance your search engine ranking but if the information is insignificant, you have a clear chance of getting a higher bounce rate. Sometimes, web design also plays an important role in the bounce rate. Attractive themes and colors entice the users, but an inappropriate design or difficult theme can be a reason for them to leave a web page instantly. Make sure to avoid these mistakes in order to reduce bounce rate on your website.

How to improve bounce rate?

If you want to improve your bounce rate, the first and foremost point is to examine the target audience and analytics audit. Through Google Analytics, audit the information of your audience and keep updating the content of your website. Check every traffic channel on a daily basis and notice the modifications required in that area. It can increase your conversion and help you manage your pages and source appropriately. Build your website accurate to the user’s need and make it more interacting by including FAQs or related blog posts.