The world of online marketing has dramatically evolved over the years. Search Engine Optimization (SEO) is considered one of the best marketing tactic on the field. This technique has been developed to increase the quantity and quality of traffic to your website, through your website content. The “optimization” of your website, as a whole helps the search engines like Google or Bing; to advertise your products to the masses. People who are genuinely interested into your products are targeted through this procedure. In order to gain more traffic, a content writer has to keep on with the trending optimization techniques.
A few risky tactics within this field are deemed ineffective and corrupt. These techniques are termed as Blackhat SEO techniques. Here are some of the common tactics that can get you into some trouble.
- Abuse of Keywords
For SEO, keywords are the most essential part of it. In order to show what your content is about, keywords are used. They are also helpful in ranking you for the right search terms. Now a days, optimization of a webpage requires a desired quality of content rather than overuse of keywords. Misuse of keywords today can get your website flagged from the search engine. Your webpage will disappear from the search result pages for a very long time.
Therefore, focus on the quality of your content; rather than, the quantity if your keywords. This provides your readers with useful information, which is considered user-friendly.
- Backlinks
A type of off-site SEO tactic is the use of backlink. For this, your website is linked to another server on the result page. In order to remain trustworthy in the eyes of the user, this type of SEOs is highly condemned.
Moreover, buying or selling low-quality links is a violation of Google’s Webmaster Guidelines. In the early days of internet marketing, companies would buy abandoned links that had some search engine credibility. This network would be used to help boost up client on the companies’ websites. Many search engines like Google, evaluate the quality of the website where a backlink originates. The quality of that website as an indicator of the quality of your company’s website. Google will likely rank you higher.
If you want a backlink to be credible, pay attention on working with real sites and bloggers. Targetting websites that accept advertisements for “native” placement is another good trick to increase links.
- Plagiarism
Plagiarism of content means copying articles from other webpages and publishing them as your own. This tactic violates Google’s duplicate content rules. In some marketing websites, content is deliberately replicated across multiple domains. This manipulation attempts to lower the search engine rankings of a specific server. Misleading techniques like this can disrupt the user’s experience on a search engine. The user is virtually shown the same content repeated in a bunch of search results.
In order to make your content more user friendly, add your knowledge to make the topic relevant to your audience. Avoid copying your competitors and keep yourself out from undesirable trouble.
- Spam Commenting
Spamming of links of a specific website was a technique used in the early 2000’s. Those spam comments have no valuable information, contributing to the targeted discussion. The only aim of those spammers is to establish a backlink to his or hers company’s webpage.
Although pretty common in the SEO world, this technique a real waste of time. Blogs or webpages open for commenting need to take control of their quality. Sooner or later, their comment section will be targeted by spam comments. This might leave a negative impression on the user’s experience, discouraging them from leaving any valuable comments.
- Using EMD
An EMD is termed as Exact-Match Domains. The literal name defines its purpose which is precise match of a search query in the domain name of a webpage. Such as names like winterclothes.com or schoolsupplies.co. This was considered a tactic which would likely drive traffic to your website. In 2012, Google’s chief spam fighter, Matt Cutts; announced a change that was aimed at EMD. He worked on reducing the amount of low-quality exact match domains in search results. One of the most prominent issue with these site is their lack of unique content. So, the use of EMD is deemed unprofessional in the marketing community.