As access to the internet became easy to almost every household, shopping online also became a trend. It turns out every internet user may be a prospective customer.
However, on a first visit to an ecommerce website, first thing which comes to mind is the question: Can I trust this website? Is there any type of protection? You should know trust and confidence is needed in making a sale.
SSL protocol was created and introduced to protect users of their personal info during transactions on the web. SSL means “Secure Socket Layers” and this is the encryption that guarantees the security of a website. Your information such credit card or checking account number gets encrypted and kept from the public eye. The information can only be decrypted by your browser and secured server.
There are three major types of SSL certificates:
- Standard SSL
- Wild card SSL
- Ecommerce SSL
SSL certificates has numerous benefits such as:
- Data security
- Internet security
- Insurance policy
- Protection from malware and spyware
- Ecommerce benefits
- Increase ROI or business valuation
- Oversight for your website
In conclusion, SSL certificate is an important business feature. It adds value your website, business and at the same time provide data security for your visitors and customers. The possibility of increasing conversion rates is high when your website is trusted.
Written by: Laura