First impressions are paramount when it comes to designing the perfect business website. However, a site may not reflect the success and growth of a business today as it once did. A company’s site is the first stop customers take to gain insights about the business and what they have to offer. Top specialists at a marketing agency St Pete compiled these reasons why a website refresh in 2021 can be the most advantageous move.
What Is a Website Refresh?
A site refresh is like sprucing up a bedroom or living room. The foundation of the room is there, but new items give the space a refreshed new presence. Businesses can refresh their website by making small changes that enhance visual appearance without altering the overall structure of the website.
Why Is This So Important?
According to Top Digital Agency, 94% of negative feedback on a site is related to design, and 75% of people form their opinion of a business website based on its aesthetics. Nearly 77% of marketing agencies say their client’s biggest weakness is an outdated web design and browsing experience, and 48% of site visitors believe that companies without a refreshed and responsive website do not care about their customers. Websites need to be updated to boost St Petersburg SEO as the business environment evolves, and this is crucial to reflect a brand most effectively in the modern digital world.
When Should a Website Be Refreshed?
A website refresh is inexpensive and can be done swiftly without disrupting business operations. Marketing agency St Pete experts suggest that it may be time for a makeover if a site has lost its visual appeal and the business experiences a drop in sales conversions. If a website appears outdated and dull, it will not drive enough leads and lead to a high bounce rate.
Ways To Refresh A Site On A Tight Budget
Many small changes can create a positive impact. To improve the user-journey for audiences, businesses should focus on updating their graphics. Old and reused stock photos will not appeal to consumers. Commissioning illustrators to create personalized graphics can guarantee a unique experience to drive conversions. Companies should also contemplate revamping color schemes with a new palette to help visitors stay longer on their site.
Navigation between pages should be updated to ensure that consumers do not click on broken links. Link testing is critical for St Petersburg SEO to avoid leading customers to 404 Pages (page not found) that make websites seem sloppy.
Finally, website content should be relevant and fresh. Any material that no longer reflects a business’ current goals should be removed. Check the relevance, quality, and redundancy of all pages to rewrite and spruce up blogs. A website refresh can seem daunting, but small modifications are all it takes to strengthen a company’s performance in 2021.
Author of Article: Shipra Roma